2026Lodge on the Desert
Overview
While developing a full brand package and logo redesign for the Tucson-based Lodge on the Desert, I focused on creating an identity rooted in the property’s story and setting. The result is a cohesive brand system that captures the hotel’s charm while aligning seamlessly with its architectural character.
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Custom primary and alternate logos, font selection, and color palette
Development of custom icons and illustrations
Design and development of collateral including room signage, coasters, website, etc.
Signage development for the property
Brand visioning deck development
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Creative Lead
The Process
The Lodge on the Desert branding began with an extensive phase of research and sketching, drawing inspiration from the property and its Tucson setting. Through multiple iterations, the focus shifted toward refining a custom type direction—eventually leading to a tailored font that became the foundation of the identity. From there, our original concepts were reintroduced and refined into a seamless, cohesive brand package.
It was also important to keep in mind how these logos would be used in real life as signage and collateral throughout the property.
