2024 - 2025The Abbey
Overview
Working closely with the KKAD Design team, we reimagined the identity of a former abbey into an upscale hospitality destination. Drawing from the property’s historic,roots, and pine tree forest, the result is a refined, timeless brand that balances reverence with a contemporary sense of place.
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Multiple conceptual decks including brand narrative, look and feel and aesthetic direction of the branding and property
Logo development, color palette and font selections
Development of custom icons and illustrations
Interior renderings of the property
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Lead Artist
The Process
The Abbey project began at the earliest stages of the property’s conception, allowing me to work closely in alignment with the design of the space. Its history became a guiding force—informing elements like the stained glass motifs and pine references that nod to both its religious roots and pine forest setting. From early sketches of the existing structure to detailed guest room renderings, the branding evolved alongside the architecture, resulting in a seamless and cohesive package.
